We are currently facing one of the most urgent and complex challenges of our time, climate change. Today, millions of people are already exposed to the effects of biodiversity loss and damaged ecosystems. There has never been a more crucial time for us to take action.
At Atmosphere, we pride ourselves in facilitating the connection between our communities and the outdoors. We believe that everyone should have the opportunity to access and enjoy Canada’s outdoor playground. This is why we are so excited to announce that we have pledged to plant 1 MILLION TREES and KELP to help restore and rewild Canada’s forests and oceans, from coast-to-coast!
Forests play a crucial role in fighting climate change and sadly, the world has lost one-third of its forest - an area the same size as the whole of Canada! This commitment helps to rebuild and safeguard Canada’s beautiful outdoors so that future generations can continue to connect with, and enjoy, the benefits of nature for years to come.
In a typical season, approximately half of wildfires are caused by lightning, the other half are generally caused by humans. This includes activities, such as campfires left unattended, discarded cigarettes, industrial activities, and arson.
However, it's essential to differentiate between natural or prescribed fires, which are a part of the ecosystem's natural processes, and wildfires caused by human activities, which can be destructive and dangerous.
On a more global level, we need to address climate change to reduce the frequency and the severity of wildfires. This means reducing our carbon footprint by using energy more efficiently, engaging in sustainable practices, participating in climate-advocacy, and supporting clean energy policies.
As such, Sport Chek has committed to helping reforest a post wildfire site in Williams Lake, Canada. Following the devastating wildfires that swept through over 1.3 million hectares of land in this region, during the summers of 2017, 2018, and 2021, the affected area of Cariboo faces significant challenges in rehabilitating its ecosystems. The wildfires inflicted severe damage, killing the forest and scarring the soil, impacting the habitat and food sources of local wildlife, and threatening the traditional hunting grounds and food sources of Indigenous communities.
To address this, we’re helping to support reforestation in the area in collaboration with our restorative partner, veritree and their planting partner, Zanzibar. For this project, various tree species will be planted to re-establish the forest and assist in natural regeneration. By participating in this restoration effort, we can help the local communities rebuild their livelihoods, while also aiding in the recovery of the environment and wildlife.
As soon as the trees are planted, and the planting information has been verified to be complete and accurate by veritree, our company’s Impact Hub will be updated to reflect the completed planting session. You can visit our Impact Hub at https://sportchek.veritree.com/