Help restore Canada’s outdoors! You can contribute to planting verified trees and kelp across Canada. Your contribution helps to sequester carbon, restore ecosystems, and enhance biodiversity!

Nature is one of our greatest allies when it comes to fighting climate change. Restoring nature, through tree and kelp planting, can benefit the planet, ecosystems, and local communities in so many ways. Trees and kelp act as carbon sinks, meaning that they absorb and store carbon dioxide through photosynthesis. They can help prevent soil erosion, provide habitat for animals, enhance biodiversity, and provide fuel and income for people and communities.

Learn more about the trees and kelp we’re helping to plant and how we’re verifying them HERE.

VERITREE FAQ

Who is SportChek and Atmosphere working with to plant trees? What is veritree?

SportChek and Atmosphere are working with veritree, a technology platform that connects verified restoration projects with sustainably minded companies, and their Canadian planting partners, to take restorative actions. veritree’s platform collects ground-level data throughout the lifecycle of a project, from seed to tree, to verify the impact of our efforts in real-time.

Where are the trees and kelp being planted?

We’re helping to reforest and rewild different sites across Canada, from coast-to-coast. Specifically, we are supporting the following projects (from East to West):

  • New Brunswick – Reforestation of a former logging site
  • Quebec – Ecological restoration
  • Ontario – Landscape rehabilitation
  • Alberta – Post-wildfire restoration
  • British Columbia – Post-wildfire restoration 
  • British Columbia – Kelp seaforesation off the Sunshine Coast

How many trees and kelp will be planted

SportChek and Atmosphere have committed to plant 1 Million trees and kelp. The split will be roughly 50% trees and 50% kelp. 

When will the trees be planted?

By partnering with veritree, we will be working with some of the leading planting partners across Canada. Each planting site that we will be supporting has different planting windows depending on the species of tree or kelp being planted and the local climate. Typical planting projects can take 12-18 months to complete. All of SportChek and Atmosphere’s trees and kelp will be planted by the end of 2023.

As soon as the trees are planted, and the planting information has been verified to be complete and accurate by veritree, our company’s Impact Hub will be updated to reflect the completed planting session. You can visit our Impact Hub at https://sportchek.veritree.com/

Why is Sportchek and Atmosphere helping to plant trees and kelp?

Nature is one of our greatest allies when it comes to fighting climate change. Restoring nature through tree and kelp planting can benefit our planet, ecosystems, and local communities. Trees and kelp act as carbon sinks, i.e., they absorb and store carbon dioxide through photosynthesis. In addition, trees can help prevent soil erosion, provide habitat for animals, enhance biodiversity, and provide fuel and income for people and communities. 

What does it cost to plant a tree?

The cost of planting a tree varies due to many factors including, species, soil condition, location, and climate. The average cost for the 1 million trees that SportChek and Atmosphere are planting is approximately $2.50. This cost also takes into consideration that the trees are being verified, quantified, and sustained.  

What will SportChek and Atmosphere do with my contribution?

All monetary proceeds collected for trees will be put towards Sportchek and Atmosphere’s restoration efforts via their partnership with veritree.